The revamp began with a thorough study of Talin’s existing website and brand design language to ensure that every design decision aligned with the company’s visual identity and values. While most of the basic structure of the website was retained, the focus was on modernising and optimising the layout to improve navigation, consistency, and user experience. A new, flexible page format was developed to ensure cohesion across the site, with content-specific variations based on the information needs of each product category.

Each new product launch involved designing and integrating dedicated pages, refining the visual hierarchy, and ensuring uniformity in typography, imagery, and interactions. To execute the design, I used WordPress with Elementor and explored several new plugins that enhanced both design flexibility and site functionality; additionally, I learned and experimented with new software features. I also implemented custom CSS and HTML for specific elements to achieve the intended design. Beyond design, I coordinated with IT for server-related updates and managed collaboration with render artists, photographers, and the lead designer, strengthening my team coordination and project management skills throughout the process. This experience deepened my understanding of cohesive brand communication while strengthening my technical expertise and leadership skills through cross-functional coordination.